La publicité sur internet

[{"selector":"#anim-7acde335-0860-46d0-b88a-f337757ecad8","keyframes":{"transform":["translate3d(-100%, 0px, 0)","none"]},"fill":"forwards","duration":600,"delay":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)"}] [{"selector":"#anim-8ee67745-afc8-4c9d-a95e-157c737f75c2","keyframes":{"opacity":[0,1]},"fill":"both","duration":600,"delay":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)"}] [{"selector":"#anim-16ec002d-635e-4952-8ec0-b48c450988a9","keyframes":{"transform":["scale(0.15)","scale(1)"]},"fill":"forwards","duration":600,"delay":0,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)"}] [{"selector":"#anim-306b13ca-32c8-4c18-920c-6a04ddbe40d1","keyframes":{"transform":["translate3d(0px, 98.35114%, 0)","none"]},"fill":"forwards","duration":600,"delay":0,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)"}] LA PUBLICITÉ SUR INTERNET COMMENT ÇA MARCHE ?

[{"selector":"#anim-8c81ede1-37cf-4077-a42e-dd0487f42a5b","keyframes":{"transform":["translate3d(-100%, 0px, 0)","none"]},"fill":"forwards","duration":600,"delay":0,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)"}] [{"selector":"#anim-e4123b19-0f24-4928-ade2-23bc05a2572c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(39.78544772704172%, 0, 0)","translate3d(0%, 0, 0)"]},"fill":"both","duration":1000,"delay":0}] Vous devez choisir des mots clés pertinents avec votre activité, sur lesquels vous souhaitez être visible

[{"selector":"#anim-fe6e463b-5a29-43fb-a0de-e83a5f7712bf","keyframes":{"transform":["translate3d(0px, -117.46033%, 0)","none"]},"fill":"forwards","duration":600,"delay":0,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)"}] [{"selector":"#anim-c1c0228d-bd9f-41c6-bcce-f07847a0db84 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"fill":"both","duration":1000,"delay":0}] Lorsqu'un internaute recherche un de vos mots clés, le moteur de recherche lance des enchères

[{"selector":"#anim-1a50c610-9a2a-425a-bca4-03fa9cfa5fe9","keyframes":{"transform":["translate3d(-100%, 0px, 0)","none"]},"fill":"forwards","duration":600,"delay":0,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)"}] [{"selector":"#anim-12f28893-289b-4545-a90d-0ffa93fefe93 [data-leaf-element=\"true\"]","keyframes":{"transform":["scale(4)","scale(1)"]},"fill":"forwards","duration":1000,"delay":0}] Ces enchères permettent de déterminer l'annonce qui sera diffusée au moment de la recherche

[{"selector":"#anim-3157a30c-a365-4319-b7af-4da57713fba4","keyframes":{"transform":["translate3d(-100%, 0px, 0)","none"]},"fill":"forwards","duration":600,"delay":0,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)"}] [{"selector":"#anim-eabd34ad-431e-4ded-9ee7-1b8087ae913a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"fill":"both","duration":1000,"delay":0}] Plus votre enchère est élevé et votre annonce de bonne qualité, plus vous aurez de chance d'apparaitre en première position

[{"selector":"#anim-22128f67-6ee3-45d9-9597-2cc5f9e1f89f","keyframes":{"transform":["translate3d(-101.65289%, 0px, 0)","none"]},"fill":"forwards","duration":600,"delay":0,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)"}] [{"selector":"#anim-edda9624-8541-453d-93c9-5ef45a43c5f0","keyframes":{"transform":["translate3d(-101.47783%, 0px, 0)","none"]},"fill":"forwards","duration":600,"delay":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)"}] [{"selector":"#anim-0cd8e74a-b990-4b30-89b7-4e39f6f387b1 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(34.48863626951401%, 0, 0)","translate3d(0%, 0, 0)"]},"fill":"both","duration":1000,"delay":0}] – L'enchère au Coût Par Clic (CPC) – L'enchère au Coût pour Mille Affichages Visibles (vCPM) – L'enchère au Coût Par Action (CPA) – L'enchère au Coût Par Vue (CPV) Il existe 4 types d'enchères :

[{"selector":"#anim-4bcf8ac9-0a54-46b4-a4dd-b6dc6ef2f352","keyframes":[{"transform":"scale(1)","offset":0},{"transform":"scale(0.95)","offset":0.25},{"transform":"scale(1.05)","offset":0.75},{"transform":"scale(1)","offset":1}],"fill":"both","duration":600,"delay":0,"iterations":1,"easing":"cubic-bezier(0.3, 0.0, 0.0, 1)"}] [{"selector":"#anim-4785058f-b5e8-45cc-8ea8-c64cf2ecd3e7 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(61.45522311741915%, 0, 0)","translate3d(0%, 0, 0)"]},"fill":"both","duration":1000,"delay":0}] Faites vous accompagner par notre agence et son équipe d'experts spécialisée dans la gestion des campagnes Google Ads

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